Al Shamsi Social Media Management

In January 2024, 88 Degrees developed and executed a tailored social media management strategy and content calendar for our client with a core focus on increasing brand awareness and engagement among their target audience. The process began with a detailed brand audit and competitor analysis to understand market positioning and audience behavior. Our creative team proposed a series of content concepts aligned with the brand’s identity, including visual themes, storytelling angles, and engagement-driven formats such as reels, carousels, and interactive stories. We introduced content pillars that ensured consistency while allowing flexibility for seasonal and trending topics. The strategy included a structured calendar that outlined daily and weekly posts across key platforms—Instagram, Facebook, LinkedIn, and TikTok—optimized for performance. Each piece of content was crafted with clear goals: spark interaction, educate, or convert. We also proposed influencer collaborations and user-generated content campaigns to amplify reach. Throughout the project, we focused on data-driven planning and real-time adjustments based on performance insights, ensuring the client’s voice stayed relevant, consistent, and engaging in a competitive digital space.